Key Points
- Grails Inc opened at Washington Square Mall on Indianapolis’s east side before later expanding to Greenwood Park Mall.
- The store specialises in collectible and hard-to-find sneakers, including sold-out styles, used pairs and new inventory.
- Owner Paul Zigrang said the business started at monthly shoe shows before moving into a brick-and-mortar shop.
- The store sells footwear across a wide price range, from $25 to $2,000.
- Nike Air Jordans and Adidas Yeezy models were identified as among the most sought-after lines.
- The business also describes itself as a consignment-style shop carrying authentic sneakers and streetwear brands.
Washington (Evening Washington News) July 6, 2017 — a sneaker resale business that began with monthly shows has grown into a mall-based shop specialising in collectible footwear, according to reporting by [Reporter name not shown in provided source] of the Indianapolis Star and information from the company’s own website.
- Key Points
- What did Grails Inc open at Washington Square Mall?
- Why did the store stand out?
- How did the business grow so quickly?
- What does Grails Inc say it sells now?
- What background explains the rise of sneaker resale?
- How could this affect shoppers and sneaker buyers?
- Background of the development
- Prediction
What did Grails Inc open at Washington Square Mall?
As reported by the Indianapolis Star, Paul Zigrang opened Grails Inc at Washington Square Mall on the east side after previously selling shoes at once-a-month shows.
The outlet was described as a place focused on shoes that had already sold out elsewhere, with Zigrang comparing the model to a pawn shop or consignment store.
The company later described itself as a collective of consignment shops in Indianapolis buying, selling, trading and consigning new and used sneakers and streetwear.
Why did the store stand out?
The reporting said Grails Inc handled shoes ranging from $25 to $2,000, which indicates a broad market that included both lower-priced pairs and high-end collector items.
The Indianapolis Star also said Nike Air Jordans and Adidas Yeezy products were among the most sought-after collections in the shop.
The company’s website lists brands including Nike, Jordan Brand, Adidas, Yeezy, Supreme, Anti Social Social Club and Bape.
How did the business grow so quickly?
According to the Indianapolis Star, the Washington Square Mall store performed well enough that Zigrang opened a bigger location a few months later at Greenwood Park Mall.
That expansion suggests the business moved beyond a single location and into a wider retail footprint in the Indianapolis area.
The company’s current website lists Greenwood Park Mall as a contact location, which confirms that the brand continued operating there.
What does Grails Inc say it sells now?
The company describes itself as a consignment shop focused on authentic sneakers and streetwear. It says inventory includes new and pre-owned items and changes daily.
That aligns with the earlier reporting that highlighted used and sold-out shoes as the business’s core offer.
What background explains the rise of sneaker resale?
The story sits within the wider growth of sneaker resale, where limited-release shoes can command strong demand after they sell out at retail.
In Grails Inc’s case, the appeal came from carrying pairs that were difficult to find elsewhere, especially collector models.
The combination of mall retail space and consignment-style sourcing helped the business build a niche audience in Indianapolis.
How could this affect shoppers and sneaker buyers?
For sneaker buyers, the development means access to hard-to-find styles without relying only on online drops or release-day queues.
For collectors, a shop like Grails Inc offers a physical place to buy, sell and trade authentic shoes in one location.
For local mall visitors, it also shows how specialised retail can help occupy space with a repeat customer base rather than relying on broad mainstream inventory.
Background of the development
Grails Inc’s expansion followed a shift from temporary shoe-selling events to permanent retail space in Indianapolis.
The original reporting in the Indianapolis Star noted that Zigrang had moved from selling at monthly shows to opening the Washington Square Mall store, and that success then led to a second, larger location at Greenwood Park Mall.
The company’s website later confirmed its focus on authentic sneakers and streetwear and listed Greenwood Park Mall as a current location.
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Prediction
For sneaker enthusiasts, this kind of development can make rare footwear easier to source locally and may encourage more in-person trading and consignment activity.
For the broader shopping audience, it suggests specialised resale shops can remain viable when they target a clear niche and maintain authentic inventory.
For mall operators, it may support leasing to stores that attract dedicated customers and create repeat foot traffic.